The secret behind Apple iPad commercial aired in Oscars

What happens when advertisers become players just like in the iPad commercial aired during Academy Awards – 2010? Well the quickest answer is this: You get a bit of what they are up to in their daily life and if you are lucky or careful enough, you find mind blowing sources as a bonus if you dig the net by the book. And if the commercial you will dig is about an Apple's brand new product – iPad, then you may have the chance so stare to the people behind this so called creative product. Here's how: