Because it is a mirror effect of true human mind. No ghosting at all (or to some extent). In general, bloggers out there share their own experiences with any kind of subject they are up to. That's the real root of attraction. It's like a columnist working for him/herself, not for a regular type of media.
Check back soon to see more and more content in this blog about various types of technological experiences of both mine, my friends' and others'. I promise to be mostly honest :)